The Best SEO Tip Ever
Let’s take it for granted that: a You want to be top of the
search engine results
Let’s take it for granted that:
a. You want to be top of the search engine results
b. You understand about on-page optimization
c. Your website is up and running and indexed
Now what? How do you take your site from the middle of the pile
and push and pull it slowly to the promised land of the top 5
And slowly here is the key. If you want short-term,
quick-profit solutions (in other words ‘black hat’ techniques)
you may as well stop reading now. I’m talking about long term
investment into the future of your website and business.
I’m also not talking about ranking number 1 in Google for your
business name or a 10 word phrase that absolutely no-one else
would want to rank for. If you haven’t done that yet, you need
to go away and get some very basic SEO grounding.
What I want to discuss is out-performing your competitors on
the absolutely top-notch make-you-a-fortune keywords that bring
laser-targeted traffic. In other words, the ones you’re only
dreaming about ranking for!
Enough pre-amble; how do we do it?
Simple, really - we stand on the shoulders of giants. In other
words, we look at what successful websites do and have done -
and we use that information. No, we’re not going to re-invent
the wheel and copy others’ business models, we’re going to take
the cream from their hard work and pour it onto our sites!
Ranking in Google is about two things - it’s about relevance
and it’s about popularity. We’ll assume that our sites are
relevant to the traffic we’re seeking - no point attracting
shoe shoppers if we’re selling ice cream! So it’s about
popularity. And in Google’s case, that means backlinks. Put
simply, the better the links to your site, the more they’ll see
you as being popular, and the more they’ll pull your site to
the top of the results.
Notice I said ‘better’, not ‘more’. In this case, quality is
far more important than quantity. I can give you examples of
sites with 300,000 inbound links that are far outranked by
sites with 2000.
SEO experts talk about ranking number 1 in Google rather than
Yahoo or MSN simply because Google is the search engine that
most searchers use. Ironically, though, we need to use Yahoo to
get to number one in Google. This is because Google is really
bad at showing inbound links.
Yahoo Site Explorer (siteexplorer dot search dot yahoo dot com)
is far better at this. YSE will show you which sites link to
your competitors. And better still, they’ll rank them in terms
of importance, so all the hard work’s done for you!
You just need to type in the URL of the site into the SEARCH
box at the top of the screen, click on ‘Explore URL’, then
click on ‘Inlinks’ and select ‘Except from this domain’ in the
drop-down box. Lo-and-behold - a list of your competitor’s most
important links. Not bad, eh?
So here’s your strategy:
First, draw up your list of must-have, top-drawer keywords and
Second, search Google for them and take a note of the top 10
websites for each.
Third, examine each of the top 10 in YSE and see where the
important links are coming from.
Fourth, filter these links into three categories: 1, the sites
you won’t get links from; 2, the sites you’ll get links from
with some hard work; 3, the sites you can get links from
straight away (these can include blogs that allow comments,
directories, article sites etc)
Fifth, get to work on acquiring links from the third category,
then move on to the second.
This takes time, obviously, but not as much time as
Andy Follin is diligently and methodically applying this SEO
tactic in a quest to drive a website to the top of the rankings
in the online casino niche. Only by applying such techniques
can he have any chance of showing in the top 10 for terms such
as best online gambling guide, best online casinos, and online
casino bonus offers.
searching for links that you’ll ultimately discover
have no importance whatsoever.
If you follow this procedure diligently and
methodically, I can guarantee that you’ll soon
begin to see your sites slowly but surely marching
up to the top of the rankings.