What is SEO copywriting? This is where you take keywords, and you work it into the text that you are writing. This way, when people search for those keywords, they come up in the text. Now you may be asking why people don't just place keywords on their web sites. Why work them into text? This is because it actually works against you whenever you do that.

Whenever you just list keywords on your site, you send a red flag to the search engines. This is why people hire freelance writers to do SEO writing for them. Now that you know what SEO writing is, how do you find out what are popular keywords? Well, the good news is that is a lot easier to do than you think. Sure, you could watch the news or guess what kind of words get searched the most, most of the people start at the heart of it. That means going right to the search engines.

Search engines are great, because not only do they help you find things, but they also list the keywords that are searched the most. However, choosing the keywords that you will use to optimize your website are going to work a little bit different than you may think. For example, if one of the most searched words is free, that does not do much good to you. That is because there are trillions of sites out there who are offering something for free. You are going to want a group of words called ''long tail keywords''. Long Tail keywords are those 3 and 4-keyword phrases which are very specific to whatever you are selling. Long Tail keywords are known for producing a better ROI (return on investment).

Example: "The Girls Next Door" or "Car Hire In America." You are not just looking for a keyword, you are looking for a group of keywords. This gives you a better chance that your article will come up when those keywords are looked for. Highly specific multi-word phrases tend to be far easier to rank well than the more generic single keyword or double keyword phrases.

The next thing that you have to look for is what keywords are searched the most on all the search engines. This is where you are going to have to compare things. For example, if you have a group of keywords that rank high on Google but not on Yahoo! or MSN, then that may not be the way to go. You want a group of keywords that ranks high on all search engines.

There are many different ways to come up with profitable keywords, but the best thing that you can do is to perform a keywords research. Use Keyword Discovery or Word tracker to identify long tail
keywords closely related to your niche. You may also identify misspelled keywords rarely used by internet marketers. Only then are you truly going to get the best keywords to put into your website.

To Your Success!

Serge Daudelin, 
 

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