How To Remain At Low Bid Cost For
Anyone who has been hit by "Google Slap" before
knows how painful
Google Slap is a new standard imposed by Google to rank
Advertisers whose websites don't meet that standard can find
cost per click surge unexpectedly by several dollars.
Which is a shame because, especially for those who use Google
a squeeze page combined with Google Adwords is the best
capture leads before sending them to a salesletter.
But there are ways you can overcome Google Slap and build a
list using Google Adwords. You just have to understand the
to meet that standard.
First off, what your ad says must be reflected on your landing
as well. If your ad says you offer something for free then that
what must be offered in your landing page. Don't offer
free on your ad when your landing page is asking them to buy
Or your ad talks about getting tips for growing peppers and
landing page says tips for growing melons.
That is a one-way ticket to getting banned.
Also, don't let your landing page be a single page website. If
put a link on it that leads to your other webpages.
There is a reason we want to do this. Google loves
not webpages. They like the kind of sites that are
laid out with links that leads to other pages. So if your
is just that, a single webpage, you can include a link to your
other webpages, but make sure that they are relevant to each
And if possible, include graphics on your landing page as
A professionally designed header or eCover will help to
That should help to ensure that your squeeze page gets ranked
maximize your Adwords advertising and get your more targeted
Now, if you really want to take Google Adwords to the next
Google has another service called Site Targeting.
This new advertising model will syndicate your ads to other
its content network. By having your ads there, you can easily
The sites where your ads will appear in have highly relevant
thus whatever traffic that you generate will be highly
The best part is, you can drastically reduce your cost for
because with site targeting, you only pay for every 1,000
This means that you only pay after your ad has been shown 1,000
There is definitely a saving compared to conventional pay per
Also, while conventional pay per click ads only allows a
when it comes to the amount of things that you can write in it,
advertising also allows banner ads with flash animation and
graphics, which are
definitely more attention grabbing.
29 November 2008
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