How To Pick Your SEO Web Design Company
In SEO you will run across two types of sites. There are those
which may have been designed in a way that is no longer being
used and others where the design is an ongoing project. Both
can be good and bad points but only one will have an advantage
when you are dealing with the client.
There are many pros and cons that come with SEO. When the
designer is finished completing it you may still find a great
deal of structural and design issue that should be revisited.
Unless your designer has a great deal of skill when it comes to
SE friendly designs, you will be working on a lot of structural
issues. The positive side of this issue is that we get to work
on the site and the designer won’t feel bad when you explain
something that needs to be changed.
In another story, when you work with the designer, you will
find that the designer will get personally offended when you
want to make changes to his structure of your site or he may
challenge you about your views on SEO friendly websites. Take
for instance the argument that an All Flash Site is more
The SEO may argue that Flash will not be read properly and will
have less spidered content that the search engines will see.
The Designer will say that flash is read on Google easily. The
SEO will tell them that it doesn’t in the same way; you have to
maintain that one needs many pages of optimized content and the
Flash will not do that. The designer will disagree. However the
point remains that the Site needs to be converted.
It is important that the designer understands why it is
important to know that conversions are essential, however so is
the traffic. The designer will also need to know that if there
is no traffic then even 100% conversion will be irrelevant.
However you will sometimes deal with a SEO who knows how
important this to the success of the site is. Making the two
balance out is a scary task, but when the SEO and the web
designer mesh we are talking about an ultimate website. If you
have an idea, and it is not working out to be a good solution
the web designer may have an idea that will make your site more
attractive as well as knowing the problem and helping you with
Picking a good web designer
The two main things you should consider is that they can build
a site that is both attractive and SEO friendly.
When you choose a designer you should take a look at their
portfolio to see what designs they have made in the past, and
get the advice of the people who are in your target audience.
It may also be a good idea to see what the leaders in your
industry are doing and who designed their sites. Remember just
because you like the design, does not mean that it will be good
for your target market.
You will also need to know if the designer is good at the
conversion optimization skill. You will want to know if they
are clear about the best colors to get people to check out your
site. They should have done some eye tracking studies which
will see how the visitors reacted after visiting the site. You
need not be concerned if they don’t know all of these things,
the information is available so you will know what to look for
before you approve the design.
Building an SEO friendly website
This is one of the most important areas that you must address;
you will need to have a search engine friendly design if you
are going to get the rank you need to be successful. The
skilled web designer is going to have a strong knowledge of CSS
and will know to put the main formatting into the file. Much
too often people are getting a lot of sites with font tags,
size tags, and color tags. This process will give the search
engines a lot to dig through to find the content that they are
looking for. If you have a table based design it needs to be
Another thing to be aware of is bad internal links. You will
need links on your internal pages to move up on the rank. Most
sites try to target certain phrases on the homepage but
internal pages will hold specific products and services. To
maximize your rank on your internal pages you will need to be
found by the spiders and to be associated with the keywords you
will need to target.
If your designer uses image and scrip navigation that is okay,
because it makes your website more appealing and makes sure
that your key pages are being linked to content on the homepage
and they can be spidered quickly.
You will sometimes even find some sites that are over
optimized. There are designers who will pack in so many
keywords that it will be hard to read and it doesn’t work for
the reader of the site. Your pages need to read like you are
writing to your visitor not like you are writing for the search
engine. You want your keywords to be in there but you only want
a density of about 3% so that it can be read by
Moe Tamani is a SEO services expert who teaches how search
engine rank web pages.
Moe Tamani, 10 May 2008