Blogging, Link Spamming, And White Hat SEO
If you are the one that maintains the company blog, you know
that your comments get jammed with cheap spam Which is not a
big deal if you use Akismet
But still, it is a little irritating to see all the auto
generated comments in your spam filters when you log in.
What’s worse is that I actually stop and check out a few of
these links from time to time. Because they are not all porn
and pharmacy sites. No sir, many of them are small businesses
trying to promote their website. Mortgage companies, real
estate agents, lawyers and retail companies. In other words,
regular companies just like you and me.
Spamming a million blogs with cheap software every day in the
hopes of getting a few backlinks. Probably based on a shallow
promise from a really long and really convincing sales letter.
Or even a recommendation from a colleague.
Because what they don’t know is that it’s really more likely
that using these software programs and automated SEO sites is
hurting them more than it is helping them. Because it is
blasting their links willy nilly all over the internet without
any concern where they are going.
think about it for a minute. Do you want your law firm linked
to adult blogs? Or Hate blogs? For that matter, do you want
your site linked to other websites that are not even remotely
related to you or your business?
I know, some of you are actually saying, “yes, I do want links.
Thank you very much. We really, really need traffic and we
don’t care where it comes from…”
But you should care. Because inappropriate backlinks do not
help your site at all. They hurt you site. Guilt by association
my friends. In this case, some of the content contained on the
sites that link to you carry over to you. Your website is
directly defined by the content of these sites. I won’t go into
it today, but you can look up “Google Bowling” and see just
what can happen by having bad sites link to yours.
As far as the traffic goes, why would you want traffic that is
totally irrelevant? I’ll be honest with you, I’m a statistics
nut. I love looking at my AWstats website statistics each and
every day. I like seeing the increases and I like knowing when
there is a decrease.
But I also look to see where these visitors are coming from.
Because that’s important too.
I don’t want crap traffic. I don’t want traffic that has
nothing to do with blogging or business. Because it doesn’t
help us or our company. It’s wasted bandwidth and totally
This is why when working on building your backlinks, you need
to build them in places that will help your overall SEO. You
need to build them in places where, if you do get some
visitors, they will likely be visitors that are interested in
your products or your services.
At the very least, you want those links to show the search
engine spiders some relevancy. To build the authority of your
So here is my advice folks. Please don’t use automated software
to blast a million blog comments. It’s not the correct way to
build your backlinks and it is not the way to work on effective
All it really does is make more work for lots of blog owners.
Making them spend more time cleaning up their comments and
monitoring them. The links that you do get really aren’t that
In the end, all that happens is that you have dropped a few
bucks on something worthless. Or even worse, something that you
paid for that in the end is costing you more money than you
Chuck Crawford, 10 September
Chuck Crawford is an established expert in web design,
traffic development and website financial analysis. He has been
helping people design and develop their internet business since
1995. visit Blog Services or Buzz Up